Privacy Policy

Last updated: September 19, 2026

This Privacy Policy explains how Fresh Game Guide ("Fresh Game Guide", "we", "us" or "our") handles information when you visit freshgameguide.com, contact us or choose to subscribe to our email communications.

We aim to collect only information that is reasonably necessary for operating the website, responding to enquiries, managing subscriptions and understanding how our content is used.

1. Information You Provide to Us

You may provide information directly to us when you use certain features of the website.

For example, this may happen when you:

• subscribe to the Fresh Game Guide newsletter;
• contact us with a question, correction or other enquiry; or
• otherwise voluntarily submit information through the website.

Depending on the feature you use, this information may include your email address and the contents of a message you send to us.

2. Newsletter and Marketing Consent

Subscribing to Fresh Game Guide email communications is voluntary.

When a newsletter subscription form asks for marketing consent, that consent is presented separately and is not selected in advance. You must actively choose to provide consent before subscribing through that form.

Our email communications may include:

• new Fresh Game Guide articles;
• game and strategy explainers;
• probability and game-mechanics content;
• selected gaming or industry updates; and
• occasional relevant promotional offers.

You can withdraw your marketing consent and unsubscribe from future marketing emails at any time by using the unsubscribe option included in our emails.

Withdrawing consent does not affect processing that lawfully took place before the withdrawal.

3. Subscription Records

When you subscribe, we may maintain information reasonably necessary to administer the subscription and demonstrate how it was obtained.

Depending on our subscription system, this may include:

• your email address;
• subscription or consent status;
• the date and time of subscription or consent;
• the page or form through which the subscription was submitted;
• the version or wording of the consent presented at the time;
• technical information associated with the subscription request, such as an IP address, where collected; and
• records relating to confirmation or withdrawal of the subscription.

These records may be used to operate the subscription, respect unsubscribe requests, prevent unwanted re-subscription and maintain evidence of consent where appropriate.

4. Information Collected When You Visit the Website

Like most websites, Fresh Game Guide may receive limited technical information when you access the site.

This may include information such as:

• IP address;
• browser and device type;
• operating system;
• pages visited;
• referring pages or websites;
• approximate visit times; and
• technical logs used for security and troubleshooting.

This information may be processed to operate and secure the website, diagnose technical problems and understand general website usage.

5. Analytics and Similar Technologies

Fresh Game Guide may use analytics or similar technologies to understand how visitors interact with the website.

Depending on the technologies enabled on the site, these tools may collect information about page visits, interactions, device characteristics and general traffic sources.

Where applicable law requires consent before non-essential analytics or similar technologies are used, we aim to request that consent before activating them.

The specific technologies used on the website may change as the site develops. This Privacy Policy will be updated where appropriate to reflect material changes to our data practices.

6. How We Use Information

Information collected through Fresh Game Guide may be used to:

• operate and maintain the website;
• provide content and website functionality;
• manage newsletter subscriptions;
• send communications that a subscriber has chosen to receive;
• process unsubscribe requests and maintain suppression records;
• respond to enquiries or correction requests;
• understand website performance and usage;
• protect the website against misuse, fraud or technical threats; and
• meet applicable legal or compliance obligations.

7. Legal Bases for Processing

Where data-protection law requires us to identify a legal basis for processing personal information, the applicable basis depends on why the information is being processed.

Depending on the circumstances, processing may be based on:

• Consent — for example, where you actively choose to receive marketing communications;
• Legitimate interests — where reasonably necessary to operate, secure and improve the website, provided those interests are not overridden by your rights;
• Contractual necessity — where processing is necessary to provide something you specifically request; or
• Legal obligations — where information must be processed or retained to comply with applicable law.

8. Email Delivery and Other Service Providers

We may use third-party service providers to support the operation of Fresh Game Guide.

These may include providers of:

• website hosting and infrastructure;
• email delivery;
• subscription management;
• analytics;
• security and fraud prevention; and
• other technical services necessary to operate the website.

Where these providers process personal information on our behalf, we aim to provide them only with information reasonably necessary for the relevant service and to use appropriate contractual or technical safeguards where required.

9. International Processing

Some service providers may operate infrastructure in countries different from the country in which you live.

As a result, information may in some circumstances be processed internationally. Where applicable data-protection law requires safeguards for such transfers, appropriate mechanisms should be used.

10. Data Retention

We aim to keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where retention is required for security, compliance or legal reasons.

Newsletter subscription information may be retained while a subscription remains active.

After an unsubscribe request, limited information may be retained on a suppression list so that the email address is not unintentionally added back to future marketing communications.

Consent and unsubscribe records may also be retained where reasonably necessary to demonstrate subscription history or compliance.

11. Unsubscribing

You can unsubscribe from Fresh Game Guide marketing emails at any time using the unsubscribe option included in the message.

Once an unsubscribe request has been processed, the relevant email address should no longer receive the marketing communications covered by that subscription.

We may retain the minimum information required to remember and respect the unsubscribe request.

12. Your Privacy Rights

Depending on where you live and which data-protection laws apply, you may have rights concerning your personal information.

These may include the right to:

• request access to personal information held about you;
• request correction of inaccurate information;
• request deletion of information in certain circumstances;
• request restriction of certain processing;
• object to certain processing;
• withdraw consent where processing is based on consent; and
• request portability of certain information where applicable.

These rights are subject to applicable law and may not apply in every circumstance.

13. Security

We use reasonable technical and organisational measures intended to protect information against unauthorised access, alteration, disclosure or loss.

No internet-based service can guarantee absolute security, so information submitted online should never be considered completely risk-free.

14. Children's Privacy

Fresh Game Guide is intended for adults aged 18 and over.

We do not knowingly seek newsletter subscriptions from children. If we become aware that personal information has been submitted by a person under 18 in circumstances where it should not have been collected, we may take steps to remove it.

15. Third-Party Links

Fresh Game Guide may contain links to websites or services operated by third parties.

We do not control the privacy practices of independent third-party websites. If you follow an external link, you should review the privacy information provided by that website before submitting personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technology or legal obligations change.

When material changes are made, the updated version will be published on this page and the "Last updated" date will be revised.

17. Contact Us

Questions about this Privacy Policy or requests relating to personal information can be submitted through our Contact page.